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                      By: Britney Muller

                      How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

                      Link Building | Whiteboard Friday

                      As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.

                      By: Megan Morreale

                      The New Best Practices for Native Advertising on Editorial Sites

                      Online Advertising | Marketing Industry | Marketing Psychology

                      How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.


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